Tuesday, February 23, 2010

Check out DAY 672

Title: DAY 672
Link: http://gotaf.socialtwist.com/redirect?l=724729807958961196221

Check out DAY 672

Title: DAY 672
Link: http://gotaf.socialtwist.com/redirect?l=724729807958961196211

Sunday, February 21, 2010

Brilliant Ads....A picture is worth a thousand words!

Was just going through my gmail account when I came across this mail sent by my sister.Some  of the pictures try to address various social and economical issues and myths in Modern India,while some are  initiatives taken by the Govt of India to eradicate uncanny myths about the girl child and the rampant female foeticide

With de- forestion  on the rise days may come when there will be no holy places to go and worship!

Never had horlicks with milk when I was a kid.Its more tasty when taken as it is ;).Even now sometimes I have it :D.As the famous quotation goes with the AD "nenu horlicks taganu tintanu" = I never drink horlicks, love it the way it is!

The CEO of pepsi earns more than the most famous bollywood stars! --> Girl power! - Govt of India Initiative

Isnt this Nice!

My favourites from the incredible India campaign done at Ogilvy and Mather

Need to refresh/reboot your mind? There is something for everyone in Yoga!

The symbol of Love -TajMahal  gleaming white

Sunday, February 14, 2010

Golden Oldies back in Colors

Its been a colorful start for the Telugu film Industry.After running for 175 days sucessfully all over and creating new records, the old mythological film Mayabazar is back after 54 years.This time the film has even made youngsters- who generally avoid watching these evergreen films to go to the Theaters.  

What is so special that a 54 year old film is making headlines these days?And how is it able to attract cinema lovers from the Gen-next age?This probably has got to do with the story itself.And the fact that it has been derived from the longest epics of history makes it an interesting watch.I used to watch some of these old movies with my mom in the weekends sometime.They were very different from the current generation Bollywood films.Every storyline had a social message and were patriotic due to the Independence movement at that time.

Mayabazar pours life into a 3000 year old epic saga the same time as that of the Trojan war.It has been a wonderful experience to watch such a beautiful black and white movie in colour again.Its a good chance for today's generation to see how the films were made in the olden days.

The digitally re-mastered print made by gold stone technologies by painstakingly colouring the 24reels  using 16 million pixel technology has made other oldies to follow suite.Hope all the great oldies make inroads into the hearts of today's youngsters.

Monday, February 8, 2010

ZOO ZOO's taking India by storm

A new marketing strategy from vodaphone India during the earlier IPL was making headlines.This year they are back again!More frolic and funny as they look,the cute characters which represent the Vodaphone brand are back with a bang!.What makes them so special when compared to other Ads and endorsements is that most most of the telecom providers are being showcased by leading Bollywood stars including the Federal Govt's BSNL.

Vodaphone was a new entry in India after taking up Hutchison essar.Although being the world's largest telecom company - entering un-known waters was a huge risk.

With the first version of IPL around the corner vodaphone used it as a platform to launch the Zoo Zoo campaign.They were an instant hit and still have a huge fan following in orkut and Facebook.The captivating performances of the zoo zoo creatures brought fun and humour.
When its other competitors were busy roping in Bolywood superstars,Vodaphone approached ogilvy and mather and asked them to design a campign which would be a strong image of the company in the future.Thus were born the zoo zoo charecters.Designed at O&M bangalore and filmed by Nirvana films in southafrica,the zoo zoo's this time bring in new snippets of a regular Indian's life with a humorous touch.

The recent launch of the vodaphone widget for desktops is an icing on the cake for zoo zoo fans!As shown below one of the creature creeps through the system clock and stands on the superbar.

Looking for more fun filled Ads from the cute zoo zoo's !

Check out DAY 657

Title: DAY 657
Link: http://gotaf.socialtwist.com/redirect?l=546269901565441474911